Our muse, Julia Roberts celebrates the 10 year anniversary of Lancôme's iconic fragrance, La Vie Est Belle. #Lavieestbelle10Shop Here: https://bit.ly/3Rwk2R7.. ABOUT THE FRAGRANCE DISCOVER A NEW INTENSITY, RADIATING HAPPINESS, INFINITELY.. The original La Vie Est Belle muse, Julia Roberts, gathers the Lancome's family and invites every woman to join an authentic and collective anthem, a rallying cry that unites in joy. An inclusive message sung by women for women, touching and moving.

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In 2012, Roberts introduced to the world Lancôme's La Vie Est Belle fragrance — and over 10 years later, for the first time in brand history, Roberts is inviting every woman to join her.. Tue, 08/07/2012 - 11:39 | Admin. Lancome will be adding another fragrance to it's list mid-month with new women's fragrance, La vie est belle. The fragrance is fronted by beautiful Julia Roberts, apparently the only person that was fitting to become the fragrance's ambassador. Youcef Nabi, president of Lancome International, told WWD " The.