Cost-per-Lead Benchmarks. Here we go. The average cost per lead across all of the companies surveyed is almost $200 ($198.44). Admittedly, that's a fairly useless statistic, as these figures vary quite dramatically depending on industry, company size, etc. So here are some cuts. CPLs, by Industry. The research sorted the responses across 9.. A high CAC or Customer Acquisition Cost means that it's relatively expensive to acquire a new customer for a business, while a low CAC indicates the opposite. Based on our data, the Sport and Recreation industry has the highest CAC at $63.98, while the Health and Beauty industry has a lower CAC at $20.19.

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The latter can be ascertained by comparing your CACs against industry benchmarks.. Average Cost Per Lead by Industry - 2024 April 25, 2024. In this report, we share our data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.. Cost-per-lead (CPL) is how much money it takes to generate a new lead. Unlike with CAC, the majority of marketers we surveyed (56.2%) reported CPL has stayed about the same in the past year — only 37.7% said CPL has increased. However, almost 70% of marketers still said their company is working to reduce CPL. 60% of marketers told us.